In his hometown Amsterdam, graphic designer and typographer Wim Crouwel died on Thursday at the age of 90. His family informed the ANP about this.

Crouwel has been active since 1955 in the field of graphic design and product design. He was one of the founders of the influential design agency Total Design and designed posters for the Stedelijk Museum in Amsterdam and the Van Abbemuseum in Eindhoven, among others.

Crouwel also introduced different fonts, of which the geometric New Alphabet from 1967 is the best known. Because he liked to use the grid as a tool, Crouwel was nicknamed Mr. Gridnik. An exhibition about Crouwel's work is currently in progress at the Stedelijk Museum.

From 1985 to 1993 he was director of Museum Boijmans van Beuningen in Rotterdam. He was also a professor at Delft University of Technology (now TU) and at Erasmus University in Rotterdam.

Two months ago, Crouwel received another prestigious award in the United States, a medal awarded to him by his American colleagues from the Type Directors Club for his entire oeuvre. Earlier he received the Piet Zwart Prize and the Gerrit Noordzij Prize, among other things.