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What some understand as the classic display of modernity on the catwalk of a large city, others perceive it as a low blow and an absolute lack of respect. And in this case, the seconds have been felt more strongly than the first. In the center of the controversy, the American clothing brand Bstroy, which presented in New York some sweatshirts with what they pretend to be bullet holes and the printed names of places remembered for having suffered terrible massacres.
Bstroy, based in Atlanta, has opted for some of the most significant mass murders of the long series that the US has been suffering for decades. From which many remember as the first of that style in recent times, Columbine, in Colorado, which ended the lives of 14 high school students and a teacher in 1999, to that of Sandy Hook in 2012, where 20 children died 6 and 7 years and six teachers. Virginia Tech -32 dead at Texas University- and Stoneman Douglas (17 more dead in Florida) complete a collection that has hurt sensibilities.
The reactions have been frontal rejection. "They should be ashamed of themselves," wrote an Instagram user. Another account, representing Vicki Soto's memory - one of the teachers killed in Sandy Hook - was also hard on the idea. "As part of one of Sandy Hook's families, what they are doing is absolutely disgusting, painful, wrong and disrespectful," they wrote. "They will never know what our family had to go through after Vicki's death protecting his students. Our pain cannot be used for his fashion."
Those affected by the killing of Stoneman Douglas, an institute in Parkland, Florida, joined the wave of criticism. "My deceased colleagues should not be part of a statement of intent of a fashion brand."
Bstroy, on the other hand, went out to the flood of comments explaining that the intention through these clothes is to represent the "irony" of the current panorama. "Sometimes life can be painfully ironic, like the irony of dying violently in a place that you consider a safe and controlled environment, like school," they explain through a statement on Instagram about the collection. "We are reminded all the time of the fragility, brevity and unpredictability of life, but we are also reminded of its infinite potential."
Brick Owens, the designer of the clothing in question, further explained that his intention was to empower the survivors of the tragedy by telling the story through their designs, although the shot has clearly come out through the butt. Of course, he has managed to generate an important attention on his collection.
Meanwhile, the plague of shootings in the US continues. According to the Gun Violence Archive organization, such incidents exceed the number of days elapsed in 2019, with 283 until September 1. Four left a high number of deaths, with that of El Paso, Texas, being the most serious. In total, 24 people lost their lives in a Walmart in the border city.
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